Swiss craftsmanship meets singularly American aesthetics in the latest Calvin Klein Watches + Jewelry offering. Its campaign imagery nods to the artfully reimagined Americana which is the foundation of Chief Creative Officer Raf Simons’ vision for the Calvin Klein brand.

Photographed against a backdrop of wheat fields and prairie plains, the images echo the same implacably familiar settings featured throughout various Calvin Klein brands for the Spring 2018 season. A diverse cast embodies a romantic, unbridled vision of youth, while still life images lensed on gleaming chrome car hoods evoke ageless American rites of passage: drive-in movies, road trips, and tailgating. These iconic motifs underscore the sculptural, polished silhouettes of Spring’s men’s and women’s timepieces and jewelry, and the designs’ enduring appeal.

Related: Calvin Klein Performance | Spring Summer 2018 by Lachlan Bailey

Agency: Lloyd & Co.
Creative Director: Doug Lloyd
Photographer: Lachlan Bailey
Models: Alec Pollentier, Blesnya Minher, Fernando Albaladejo, Kohei Takabatake, Lulu Tenney, Sara Grace Wallerstedt, & Wangy
Styling: Melanie Ward
Set Design: Robert Doran
Hair: Holli Smith
Make-Up: Mark Carrasquillo

Courtesy of Calvin Klein