Filippa K travels to California for its spring-summer 2018 campaign. The Scandinavian brand enlists model Julien Hedqvist to star in its advertisement. Exploring the beautiful shores of California, Julien & Say Lou Lou links up with photographer Camilla Åkrans.

This season marks a new beginning for Filippa K, where go back to core philosophy of simple style and long lasting beauty. The campaign is shot by photographer Camilla Åkrans and captures the Kilbey sisters and Julien Hedquist on a day off, coming together on the shores of California, showcasing our belief that simplicity truly is the purest form of luxury.

Related: Filippa K | ‘Woman & Soft Sport’ Fall Winter 2017 Ad Campaign

Photographer: Camilla Akrans
Model: Julien Hedquist & Say Lou Lou (Miranda & Elektra Kilbey)
Styling: Lisa Lindqwister
Hair: Ali Pirzadeh
Make-Up: Wendy Rowe
Production: Wojtek Szaulinski

Courtesy of Filippa K