The Daisy fragrance family introduces Daisy Love. Sweet, radiant, and irresistible, this new fragrance embodies a fresh youthful spirit. Here, under blue skies on a golden beach, a new chapter of sisterhood begins. Starring brand muse Kaia Gerber with models Aube Jolicoeur and Faith Lynch, shot by Alasdair McLellan.

Created by master perfumer Alberto Morillas, this gourmand radiant fragrance reveals its first notes in a vibrant burst of sweet cloudberries. Delicate daisy tree petals mingle with sparkling cashmere musks and driftwood to create a lasting and memorable gourmand twist. Go behind-the-scenes of the Daisy Love shoot.

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Photographer: Alasdair McLellan
Models: Kaia Gerber, Aube Jolicoeur and Faith Lynch
Creative Direction: Katie Grand
Hair: Anthony Turner
Make-Up: Miranda Turner

Courtesy of Marc Jacobs