Supermodel Cindy Crawford is the latest fashion celebrity to join the company as the face of the new SS18 campaign, following in on the footsteps of Kate Moss, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena and Irina Shayk last season.

The new campaign shows Cindy Crawford revisit the 80s in a pastel-hued setting. Directed by Gordon Von Steiner, the campaign brings back a time when everything was super-sized and brand new, and puts power-dressing at the forefront of the story. In addition to the images, Cindy also appears in a short film which channels 80's vibes with 'Stranger Things' star Dacre Montgomery.

Photographer: Gordon von Steiner
Model: Cindy Crawford
Styling: Jay Massacret
Hair: Akki Shirakawa
Make-Up: Isamaya Ffrench

Courtesy of Reserved