Pepe Jeans London has long understood the importance of sustainability in its production process, taking its eco-conscious focus as seriously as its designs for the future of denim.

The TRU-BLU program is born to spark an eco-revolution. Because innovation and knowledge is at the heart of Pepe Jeans London, its leading denim laboratory always strives towards the best in design, style and operation.

Related: Pepe Jeans | ‘Made To Create’ Spring Summer 2018 Campaign

During the next months, new releases will help us cement Pepe Jeans commitment to an eco-minded protocol, the intention of which is to be adopted 100 percent by the company moving forward, Pepe Jeans London not only setting the standard in denim design but in eco-technology.

Courtesy of Pepe Jeans