Marc O’Polo focuses on the outdoors its spring-summer 2018 campaign starring Hana Jirickova. The Swedish brand starts a new monthly advertising concept with the first part heading to the sun-drenched gardens. Photographed by Emma Tempest, Hana impresses in a neutral color palette including lightweight jackets, knit sweaters and slouchy dresses.

The end of 2017 also marked the end of the Marc O’Polo 50th anniversary year. As such, the spring/summer 2018 campaign represents the transition from the last half-century to the future, subtly referencing various moments and motifs of the past decades in a new, contemporary way. It’s a campaign anchored in the here and now - with the brand’s characteristic «twinkle in the eye«, of course.

The Photographer: Emma Tempest. The britin is known for her natural, atmospheric, sensitive visual style and has a talent for capturing just the right moment, however spontaneous, unplanned, amusing, or outright odd it may be.

Courtesy of Marc O’Polo