The Philipp Plein SS18 advertising campaign is inspired by a fantasy world where fairy tales and fetishes collide. Iconic shots are taken from the Spring Summer 2018 fashion show that took place at New York’s historic Hammerstein Ballroom.

Related: Philipp Plein | Ready to Wear Spring Summer 2018 | New York

Element of mixed inventive iconography - like a bedazzled fairy princess in bondage, along with friendly cartoon animals which pop up on studded denim jackets, duchesse silk dresses, and jacquards. Feminine lace and ruffly dresses are strapped by leather bondage elements. In a world where seemingly innocent princesses and princes have fetishes.

This campaign embodies the authentic energy of Philipp Plein - sensual and powerful. The mixture of imaginative digital prints with modern spontaneous photographs create a charming tale titled “Good Gone Bad”.

Just like a dream that’s finally been realized, Philipp Plein Spring Summer 2018, for women and men, is a celebration of our inner desires. It’s the opposite of suppression - and the right amount of wrong.

Models: Daphne Groeneveld, Geron McKinley, Manami Kinoshita & Matthew Noszka

Courtesy of Philipp Plein