Discover Christopher Kane‘s Spring Summer 2018 advertising campaign featuring top model Kiki Willems captured by fashion photographer Alasdair McLellan.

Related: Christopher Kane | Fall Winter 2017/18 Ad Campaign with Cara Taylor

“I have always been obsessed by that pristine woman - so clean, so proper, yet having an emotional breakdown,” says Christopher Kane. “We wanted to look at that in the campaign; the idea of interiors, of a closed domestic world, both clean and kinky, and how the Christopher Kane girl would inhabit it. Kiki is the model that personified this collection for us and brought it to life in the campaign; elegant yet cheeky, mysterious and mischievous - she really has it all.”

Once again, the Christopher Kane girl makes her own world, has her own elegance and does not give a damn what anybody else might think of her.

Photographer: Alasdair McLellan
Model: Kiki Willems
Art Direction: Jo-Ann Furniss
Hair: Anthony Turner
Make-Up: Lynsey Alexander
Set Design: Poppy Bartlett

Courtesy of Christopher Kane