Introducing the Spring Summer 2018 ADV campaign, lensed by Alasdair McLellan under Katie Grand's Creative Direction. Starring Roberto Rossellini, Lennon Gallagher, Assa Baradji & Olivia Forte.

Dreamy patterns found their way onto V-neck jumpers, soft-tailored coats and even hats. This wearable and contemporary cluster of designs is authentically 'MSGM' and manifests the brands individuality. Giogetti's focus on colour is nothing new, for him, colour reflects moods, attitudes and has the potential to alter someones character.

Related: MSGM & Massimo Giorgetti | Fall Winter 2017/18 Campaign

"Color is positivity. Almost like a global language, color is expressed through a universally recognized vocabulary, while words only make sense for people speaking the same language" - Massimo Giorgetti

Courtesy of MSGM