Discover A|X Armani Exchange‘s Spring Summer 2018 advertising campaign featuring supermodel and actress Cara Delevingne, DJ Martin Garrix, and singer and actor Li Yifeng.
Related: Armani Exchange | Fall Winter 2017/18 Campaign by Sabine Villiard
“New energy, same spirit. Against a surreal desert backdrop, the protagonists interact with giant branded props. Objects - such as a tyre, a stamp and the silhouette of a heart - are magnified and distorted, as though through the lens of a camera taking a selfie. Irony, freedom and a playful spirit create shots that transform the ordinary into something extraordinary, capturing the fresh, youthful spirit of the collection.“
Photographer: Sabine Villiard
Styling: Ludovica Nanni
Make-Up: Kate Synnott
Hair: James Rowe
Courtesy of Armani