Marking a reset, the Spring Summer 2018 campaign shot by acclaimed American photographer Colin Dodgson presents a refined sportswear aesthetic that reflects the late 1970s and early 1980s with models Charlee Fraser and Marc-André Turgeon.

Related: Bally | Fall Winter 2017 Campaign starring Taylor Hill

The retro-chic collection of men's and women's bags, shoes and ready-to-wear inspires a narrative of the everyday, set in place through the collection's timeless pieces that have a unique authenticity and easiness.

Shot in London, the campaign's focus on the collection is courtesy of Ben Kelway's art direction. Longtime collaborator Jonathan Kaye returns, setting the scene for both models as they show off the Bally Spring Summer 2018 collection.

Courtesy of Bally