16 January 2018 was the sparkling and somewhat unusual global lunch of Manifesto, the first chapter of the 50th anniversary of the house of Sonia Rykiel. The flagship store (and simultaneously key stores around the world from Japan to New york and London) was transformed with a monumental art installation by Jaro Varga.

Related: Sonia Rykiel | Fall Winter 2017 Campaign by Zoë Ghertner

‘Manifesto’ will rewrite Sonia Rykiel’s ‘Upside-Down Dictionary’. The two initials, S and R, become a game. Super cleveR and So Rock n’ Roll, in resolutely anti-academic literary exercises!

Courtesy of Sonia Rykiel