Melding reality with the virtual world, the next chapter of “365”, re-envisaging the Spring/Summer 2018 Prada Menswear collection, recreates images from life as those from graphic novels. Drawing on the narrative imagery, specially created by artists Ollie Schrauwen and James Jean, that decorated both the Prada showspace and collection, the campaign is composed of fragments of stories, combined to create a new contemporary narrative.

Related: Prada | Men’s Spring Summer 2018 Ad Campaign - Part1

Captured by Willy Vanderperre, the sharply contrasting images - colour against black and white, portrait against detail shot - express an unfolding storyline, like the juxtaposed panes of a comic book and add up to a reflection on the multi-faceted world of Prada.

Photography & Film by Willy Vanderperre
Models: Daan Duez, Ihor Liubchenko, Ko Hei, Lenny Diaw, Simon Bornhall, Benno Bulang
Music by Jackson And His Computer Band

Courtesy of Prada