Puma ambassador Selena Gomez has returned to unveil the brand’s latest “En Pointe” collection in a new campaign. The Spring/Summer 2018 release includes three different footwear styles, including the Fierce, the high-top Phenom as well as the all-new Phenom Low. Rich with ballerina vibes, all three pairs are crafted from a luxe satin material fit for a sneaker princess. Puma named Selena its new celebrity designer in Sept. 2017, and posted their latest commercial on Twitter today.

Related: Puma x Selena Gomez | Phenom Sneaker Ad Campaign

Selena shared the ad campaign teaser to her Instagram story today with "Wolves" playing in the background. In the clip, the hitmaker stretches on a pink couch rocking a pale pink bra and matching sneakers, with a pair of grey leggings and hoodie. “Inspired by ballerinas. Worn by Selena. Our En Pointe Collection was made for your every movement. @selenagomez #DoYou,” Puma captioned the video on Twitter.

In a photo posted simultaneously on Puma Women, Selena puckers up in the mirror while showing off the $90 Phenom Satin low EP women's training shoes. Selena wears a ponytail for the pics in the bathroom. Finally, Sel rocks a black and white jacket from the label. Selena beamed in the look, this time in the black Satin Phenom sneakers, adding deeply parted hair and silver hoops

Courtesy of Puma

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