For the first time, Proenza Schouler is launching a secondary line. Called PSWL or Proenza Schouler White Label, designers Jack McCollough and Lazaro Hernandez tapped Chloe Sevigny to appear in the official campaign images.

Related: Proenza Schouler | Spring 2018 Ad Campaign Part 2

"It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we've developed over the years," says designers Jack McCollough and Lazaro Hernandez.

Photographer: Ricky Saiz
Model: Chloe Sevigny
Styling: Haley Wollens
Make-Up: Ingeborg

Courtesy of Proenza Schouler