A new concept for Emporio Armani: a campaign featuring non models of different ages, with different jobs and from different parts of the world. but, the real star is their attitude, their way of being: independent and free in their interpretation of different styles, from formal to sporty to fashionable, each according to their own personality.

The protagonists were selected through street casting and captured by young artists: Ben Weller, Mark Peckmezian and