Marina Rinaldi continues its close collaboration with the stunning Ashley Graham. The brand has teamed up before with Ashley as model (S/S and F/W 2017), but now the partnership has moved to another level.

Related: Marina Rinaldi | Fall Winter 2017 Campaign Starring Ashley Graham

For the first time, Ashley has chosen to work with a Made in Italy brand to create a collection that embodies the liveliness and irreverence of her own personality along with a chic femininity that appeals to women everywhere.

This capsule collection is a first in so many ways: not only has Marina Rinaldi chosen to develop a collection around a woman, inspired and guided by Ashley’s exuberant personality and talented input throughout the design phase, but the choice of luxury denim as the prime focus is a step forward that offers quality garments that are casual and fashionable, yet startlingly innovative in their varied silhouettes and contemporary style.

In front of Hong Jang Hyun’s lens born an iconic campaign where denim is protagonist.

Courtesy of Marina Rinaldi