Anna Sui’s collection for INC International Concepts is almost here, and to tease the big reveal, she tapped Karen Elson and David Alexander Flinn for the Fall 2017 campaign. Lensed by Ellen von Unwerth and styled by Bill Mullen, the campaign spotlights the capsule for Macy’s, which draws inspiration from western romance with feminine prairie accents, lace and fringe, and embroidered florals. The range is offered in women’s and men’s ready-to-wear, women’s shoes, jewelry, and handbags.

“Macy’s is an iconic institution, and they were the first department store to pick up my very first collection,” said Sui in a press statement. “It was a perfect fit to collaborate with them and I couldn’t have been more thrilled. It was such a pleasure working with their team, and I think my fans are going to really love what we came up with.”

Courtesy of Anna Sui Macy’s

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