Adidas Originals enlists the world’s most influential creative talents including Dua Lipa, Miles Silvas, Playboy Carti, A$AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira and Adrianne Ho for its Original Is Never Finished I 2018 video.

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Adidas Originals‘ newest adicolor drop has already proved pretty popular, no doubt due to the eye-catching colorways and retro-inspired garments. Now, the sports brand has tapped a whole slew of talent to star in its latest campaign video, titled “Original is Never Finished.”

The film runs in a metaphoric loop where the first scene mirrors that of the last – and demonstrates that creativity is in a constant state of evolution. A remixed version of Inaya Day’s track Keep Pushin takes the original version to a new level.

Courtesy of Adidas

adidas Originals | Original is never finished | 2018