After starring in Tommy Jeans’ campaign earlier this year, Sofia Richie returns for the spring 2017 campaign from the Hilfiger Denim brand. The daughter of Lionel Richie poses alongside Anwar Hadid and Lucky Blue Smith for the images. The trio were photographed in Los Angeles by Bryant Eslava. The Tommy Jeans capsule collection features 90’s inspired designs ranging from mesh basketball tees to ripped denim and pastel colored jeans.
“The Tommy Jeans capsule is about blending our 90s heritage and iconic styles from our archives with exciting pop culture influences from today,” Tommy Hilfiger explains. “Lucky Blue Smith, Anwar Hadid and Sofia Richie represent the youthful, rebellious spirit at the heart of the campaign, and bring fresh new edge to the denim classics offered in the collection. Looking back on this era reminds me of some incredible memories – from our first collaborations with musicians and celebrities to our continued passion to celebrate pop culture.”
Courtesy of Tommy Hilfiger
Sofia Richie and Lucky Blue Smith for #TommyJeans
Tommy Jeans new styles are in, and team captains Sofia Richie and Lucky Blue Smith look varsity-level good. Street styles take it up a notch with jerseys, logo hoodies, and distressed denim. Shop the styles Tommy Jeans.